At Cowboy Studio®, we believe that creativity should be accessible to all. That’s why for over 20 years, we’ve been dedicated to providing high-quality photography and videography equipment at affordable prices – empowering both amateurs and professionals to capture their creative visions.
Our Humble Beginnings

It all started in a small Los Angeles garage in the 1990s. Our founder, an avid photographer, was frustrated with the high costs of lighting equipment from major brands. He believed that budget should not be a barrier to creativity. So he set out to produce his own affordable, high-performance strobe lights and accessories.
Word of these innovative lighting products quickly spread across the local photography community. As demand grew, that single-car garage was no longer sufficient. In 1997, Cowboy Studio® was officially launched out of a modest 2000 sq ft warehouse. We started with just 5 employees – but our commitment to helping all creators, regardless of budget or skill level, remained the same.
Growth Through Trust
In the early 2000s, we expanded our catalog to offer a full range of photography and videography gear. Tripods, backdrops, reflectors, wireless triggers – you name it. But we never compromised on quality or affordability. Our reputation for delivering exceptional value spread well beyond Los Angeles.
By the mid 2000s, Cowboy Studio® was serving customers nationwide. In response, we moved our operations into a 50,000 sq ft facility to meet the demand. Now with over 100 employees, we continued to win the trust of the creator community through reliable products and friendly service.
In the 2010s, we launched our online store to share our passion for accessible creativity with even more customers worldwide. The positive response was overwhelming. Today, Cowboy Studio® ships to over 40 countries, empowering creators across the globe.
Purpose-Built Products

Over the past 20+ years, our commitment to our core values has remained steadfast:
Affordable Quality
Our products are designed to deliver reliable performance and durability. We maintain tight quality control standards while eliminating unnecessary costs. This allows us to offer professional-grade equipment at entry-level prices.
Beginner-Friendly
We believe creativity is a lifelong journey, not just for established professionals. Our products are designed for simplicity and ease-of-use. This empowers new photographers and videographers to quickly pick up skills and start creating.
Continuous Innovation
We are constantly developing fresh solutions that solve real needs for creators. Our in-house R&D team works tirelessly to take product design to the next level.
Unsurpassed Service
We stand behind every product we sell with friendly, human support. Our Customer Happiness team will go above and beyond to ensure you have a positive experience.
These driving principles allow us to deliver incredible value to creators at all stages of their artistic journey. And they are woven into every product we make.
What We Offer
Today, the Cowboy Studio® catalog features over 1000 products across 8 major categories:
Photography Lighting
As lighting specialists, we offer a wide selection of strobe flash kits and continuous lighting options. This includes studio lights, on-camera flashes, LED panels, soft boxes, umbrellas, light stands, and more. Whether you need to set up a home studio or location lighting – we have you covered.
Photography & Video Accessories
To help you capture the perfect shot, we provide tripods, sliders, stabilizers, filters, triggers, backdrops, reflectors, and all the gear that takes your photos and videos to the next level.
Audio Equipment
Quality sound is just as crucial as visuals when producing videos. We offer shotgun mics, lavalier mics, boom poles, audio recorders, headphones, and other audio accessories.
Photography Software
Post-processing can make a huge difference in your final image. We provide photo editing, asset management, and AI software to streamline your workflow.
Backdrops
We offer an extensive range of backdrops in various materials, sizes and colors. This allows you to easily create the perfect scene – in the studio or on location.
Camera Support
Get smooth pans, tilts, and tracking shots with our selection of sliders, dollies, jibs, cranes, stabilizers and other camera support equipment.
Green Screens
Transport your subjects to exotic virtual locations with our affordable chroma key green screens. Available in a variety of sizes with kits or stands.
Wireless Systems
Cut the cables and freely move your camera with our wireless HDMI, video, and camera control solutions.
No matter what type of content you create, we have the gear to fit your needs and budget.
Supporting Your Vision

Here at Cowboy Studio®, we don’t just sell equipment. We arm creators with the tools they need to share their vision with the world.
We are a team of photographers, videographers, designers, engineers and creators ourselves. Our goal is to remove barriers and help you focus on what matters most – your craft.
We are thrilled to have helped over 1 million creators worldwide on their journey. And we are just getting started. Our commitment to providing affordable, high-quality gear is stronger than ever.
We can’t wait to see what you will create next with our products! Please consider us a partner in your creative journey. Reach out anytime for personal support.
Let’s get creating!